If you are a beginner in the affiliate marketing industry, then the Target affiliate marketing program is a great opportunity for you. The extensive collection of products, ranging from trendy fashion to electronics to home decor, available on Target provides a profitable platform for anyone who wants to earn passive income. Whether you are a social media influencer, blogger, or website owner, there is something for every audience. Target affiliate marketing programs offer an easy way to monetize your online presence!

By partnering with Target, you have the chance to earn money on every sale that is generated through the affiliate links. Their vast inventory of products and reputation for affordability and quality make it a trusted choice amongst consumers, increasing the chances of conversions and commission for affiliates like you. Joining the Target affiliate marketing program is a straightforward process, allowing beginners to start earning money through their online platforms quickly.

What is affiliate marketing?

affiliate marketing is a type of paid promotion that allows influential people, such as website owners and bloggers, to earn commissions by advertising the goods and services of other companies. Anyone looking to make a good living without starting their own business would do well to consider this strategy. By partnering with established, trusted businesses, affiliate marketing allows you to ride on their coattails.

What is Target affiliate marketing program?

The Target Partners program also known as the Target affiliate marketing program is an affiliate marketing initiative that allows users to promote Target products through their own content in exchange for a commission. It is free to join and you can create affiliate links that will help you make sales and earn commission.

How does Target affiliate marketing work?

Target affiliate marketing program allows you to use text links, banners, widgets, and more tools on your websites or social media platforms to sell the products online. It is essential to have an online presence in the form of a blog, website, or social media account to do Target affiliate marketing successfully. These channels are crucial for promoting Target products.

On these channels, whenever your follower or reader clicks on the affiliate link, widget, banner, etc. a cookie is set on their browser that stays there for seven days. Only when they buy that product through the link within those days you will get the commission. But they don’t need to buy that particular product; it can be any of Target’s products from that link.

How to become a Target affiliate marketer

1. Join the Target affiliate marketing Program and get your affiliate link

The first thing that you need to do is sign up for the Target affiliate program. You will need to fill in some basic information about your business and audience and follow the instructions to complete and submit the application. After you have submitted the form, it’s going to take a few days for Target to go through it and approve or deny the application. Once your application is accepted, you gain access to the affiliate dashboard, where you can find your unique affiliate link.

2. Add your referral link to relevant content

Now that you have the dashboard and the link, you can start monetising your content by adding your Target link directly to your posts. Find content that can effortlessly match your audience’s needs and Target’s services and on the most relevant part of your content, add the link with the optimised anchor text.

All you need to do now is keep creating content and get and wait for your audience to click on the links. Whenever they make a purchase using that link, you will earn your 8% commission per sale.

Who should join the Target affiliate marketing program?

Anyone who has a website, blog, or social media following can join this affiliate program.


Bloggers are always looking for ways to monetize what they love and affiliate links are a great way to do that. This program provides a variety of categories and products to choose from. Bloggers promote stuff that aligns with their brand. For example, if you are a fitness blogger, you will want to promote products related to health and care, exercise equipment, health supplements and more.

Website owners

Having your own website opens up a lot of opportunities to earn money online and affiliate marketing is a great way to achieve just that! Take a tech website that provides reviews and suggestions for gaming and computer-related products as an example. You have what is known as a niche affiliate website where you can promote products and services related to your brand and website. In this case, you may promote Target’s technological goods by becoming an affiliate marketer. You have a solid foundation of followers who value your opinion, so you’re well-positioned to do so.


Target affiliate marketing program is best for anyone who has a social media account with a decent amount of followers. They already have an audience that trusts them and is keen on following their recommendations and way of life. If you are someone who has a similar thing going then remember to only promote those things within your niche and are tried and tested.

What products can you promote?

It will be beneficial for you if you promote products that are within your niche. Like many available affiliate programs, the Target affiliate marketing program offers a variety of products and categories to choose from:

  • Health & Wellness
  • Grocery
  • Women
  • Men
  • Kids
  • Shoes
  • Baby
  • Home
  • Patio & Garden
  • Furniture
  • Kitchen & Dining
  • Toys
  • Electronics
  • Video Games
  • Movies, Music & Books
  • Sports & Outdoors
  • Beauty and Personal Care
  • Pets
  • Household Essentials,
  • School & Office Supplies

The Target affiliate marketing program is user-friendly for affiliate marketers because there are a lot of alternatives and products that are relevant to your niche and are easy to find.

Commission structure

The commission structure of the Target affiliate marketing program depends on the category. The percentage of per sale commission ranges from 1% to 8%, most of which is less than 8%. But some rates are lower than 1% too, especially for categories like toys, electronics, or video games.

If you are an affiliate marketer who works around these niches, then it will be beneficial for you to change your affiliate program to a higher commission structure. It is best to strategically market products that can earn you higher income.

Monthly Net Orders* Apparel & Accessories Home & Outdoor Living Baby Gear & Furniture Health & Beauty
0 – 10 5.00% 5.00% 3.00% 1.00%
11 – 50 6.00% 6.00% 3.50% 1.00%
51 – 300 6.50% 6.50% 3.75% 1.00%
301 – 1000 7.00% 7.00% 4.00% 1.00%
1001 – 2000 7.25% 7.25% 4.25% 1.00%
2001 – 4000 7.50% 7.50% 4.50% 1.00%
4001 – 10000 7.75% 7.75% 4.75% 1.00%
10,001+ 8.00% 8.00% 5.00% 1.00%

The commission table shows that if your sales volume grows in certain categories, your commission percentage will also climb.

Unfortunately, Target also has sections where you earn no commission at all, which is a huge drawback. These categories include Groceries, Household essentials, Baby care items, Pets, Electronics, Toys, Sporting goods, Movies, Video games and consoles, Pharmacy and OTC, Books, SweetJoJo, Contract mobile, and more. The last thing you want to happen is to create a website that targets one of these categories, only to discover that it doesn’t offer any value to affiliate marketing.

Reasons why Target affiliate marketing is worth it

For some affiliates, the commission structures are really off-putting. In contrast to numerous other affiliate programs, Target affiliate marketing program is actually rather good. Consider Target for these reasons.

Opportunity to increase earnings

The fact that, in contrast to many other affiliate programs, your commission percentage grows in relation to your sales volume is a major perk of the Target affiliate program. The impact it makes on your compensation is substantial, even though it’s only a little boost.

You can promote trusted brands

One of the many difficulties of launching an online store and attempting to sell one’s own brand is that consumers have little faith in one’s product quality. You need time to establish this trust. Nevertheless, recognizable brands are sold at Target. Customers are more inclined to acquire their products instead of an unknown brand.

7-day cookie policy

Target offers its affiliates a unique 7-day cookie policy, setting them apart from many new affiliate programs and collaborations. The customer doesn’t have to make a purchase within 24 hours of clicking your affiliate link; as long as it’s made within the 7-day timeframe, you’ll still receive the commission.

Good conversion rates

When choosing a program to join, the majority of affiliates are looking for consistency. This basically shows that Target is making money off of affiliate marketing.

Tips to succeed in the Target affiliate marketing program

Optimise your offers and earn more

Finding strategies to boost your affiliate income is a good idea once you’ve begun receiving rewards from a few affiliate links you included in your article. To do this, enhance your blog entries with eye-catching product displays, comparison tables, and call-to-action buttons. You may also make beautiful grids, tables, and displays without ever touching code. You should expect a rise in clicks and revenue from your current content thanks to those.

Create engaging content around Target

One thing that you should always keep in mind that is content is king. You must create content that not only promotes Target products but also attracts the attention of your audience and keeps them engaged. Here’s how you can achieve that:

  1. Understand your audience: Get to know your audience by learning about their interests, struggles, and hobbies. With this knowledge in hand, you can craft content that speaks to their emotions and addresses their issues.
  2. Showcase the products: Showcase Target items using high-quality photos and videos. Buy the things and put them to use on your own if you can. By doing so, you may demonstrate to your readers that you are an expert in your field and write with greater confidence.
  3. Share personal experiences: Anecdotes seem to ring truer for most people. Tell readers about your own experiences with Target. Share your personal experiences with the products and how they met your needs or solved problems; then, describe how your readers will benefit from them.
  4. Provide value: Reviewing, advising, or providing how-to guidelines pertaining to affiliate offerings from Target. Doing so will establish you as an expert in your field while simultaneously promoting your items.
  5. Engage with your audience: Inviting comments, questions, and stories about customers’ experiences with Target is a great way to engage your audience. More people will interact with your postings and feel more connected to the community if you do this.

Analysing and understanding your affiliate data with Target

Your capacity to comprehend and analyze affiliate data efficiently will determine the extent to which you succeed in Target affiliate marketing. You may learn what’s working and what isn’t, as well as where you might make changes to boost your profits, by doing this.

If you want a more complete picture of your success, you might look into using a third-party tool that can interface with all of your affiliate programs, including Target, and give you access to statistics on your referrals, conversions, and revenues.

Here’s how you can analyse and understand your Target affiliate data:

  1. Track Your Performance: Easily keep tabs on every single one of your affiliate links. It gives you your earnings, conversions, and click-through rates in great detail.
  2. Understand Your Earnings: Identify the most lucrative pieces of content you’ve created. Insights like this can shed light on the kind of material that generates the most interest and sales.
  3. Identify Opportunities for Improvement: Find content that isn’t doing well and fix it so it does. Perhaps repositioning an affiliate link or improving the post’s keyword targeting would give you better results.
  4. Optimise Your Strategy: Understand your current performance and future strategies to replicate successful strategies in future content.
  5. Automate Reporting: To avoid wasting time and energy manually collecting and evaluating data, make use of solutions that offer automated reporting.


Is your online revenue ready to skyrocket? If so, then you need to join Target affiliate marketing program. The program’s full potential can be realized through the integration of data analysis, audience engagement, and strategic content development. Therefore, why hesitate any longer? Becoming a successful affiliate marketer for Target can be yours when you sign up today! For more such insights, you can visit Collectcent.


How much do Target affiliates make?
The percentages you can make per sale range from 1% to 8%.
Do you need a website for the Target affiliate marketing program?
It is difficult to be a successful Target affiliate if you do not have a website for a Target affiliate program. Although you can get affiliate marketing traffic from social media or email marketing, it’s not easy to break through the traffic with those channels. It is recommended that you learn how to start a blog, sign up for Lasso, and create a real affiliate marketing business if you want results.
What are the requirements to be a target affiliate?
The Target Partners Program welcomes any blogger, influencer, or website owner with a family-friendly focus and a majority US-based audience, provided they meet the program’s requirements.