What we do

Sales, reach, visibility and revenue are the four cornerstones of our business. We are a data-driven mobile and desktop advertising company with a focus on performance, catering to advertisers, brands and agencies looking to scale their business with digital advertising.

Our unique performance-based models mean that you pay only if you acquire new customers, have them download an app, or get them to respond to your call to action.

Our approach consistently demonstrates measurable results, so it is a win-win situation for both publishers and advertisers. We specialize in getting the audience that advertisers need. Our real-time bidding (RTB) technology and Big data solution guarantees that a high volume of clicks translates to enhanced acquisitions.

Here are the various advertising platforms we use to make your advertisements stick and your money count:

Mobile Advertising

Desktop Advertising

Video Advertising

EMAIL Advertising

We focus on razor-sharp advertising that sticks. With advanced algorithms, we ensure that we engage with people who really matter. The result is a higher reach of your ad, better visibility and conversion, greater impact, and enhanced revenues. The following business models strike the balance between performance and customisation: Cost Per Install (CPI), Cost Per Lead (CPL), Cost Per Acquisition (CPA), Cost Per Sale (CPS).

The kind of in-app ads (text, image, video or a mix of all) are plentiful and depend on the kind of advertising and budget you have in mind. Here are a few ways you can have your ad stand out from the crowd:

MOBILE BANNER ADVERTISEMENT

The horizontal advertisement that you see on the top or bottom of the page you've opened is your banner advertisement. It promises immediate visibility and high recall value. Since it's clearly separated from the matter you are reading, it is also less intrusive.

MOBILE INTERSTITIAL ADVERTISEMENT

This is a full-screen advertisement seen while loading or closing the app or when you have just finished one round of a free game that is sponsored by ads. You must watch the advertisement to continue playing or buy the version of the game without the advertisements.

MOBILE NATIVE ADVERTISEMENT

This advertisement works seamlessly with the content on your app. For example, it could be laid out in the same manner as your Facebook news feed with one small line at the top that says 'Sponsored'. You can have text, video advertisements or call-to action advertisements.

RICH MEDIA ADVERTISEMENT

This can be a mix of various formats—combining text, image and video—to make your advertisement stand out. Rich Media Ads seamlessly integrate call-to-action buttons and other interactive features to induce the viewer to engage with the advertisement.

MOBILE VIDEO ADVERTISEMENT

The name says it all. It will stream HD-quality videos aimed at specific platforms for a particular geography of users for getting maximum impact. Even the age and the operating system they use is taken into account for precision targeting of your campaigns.

CAROUSEL ADVERTISEMENT

This is a mix of text, image or video advertisements in a revolving disk format (carousel). The user swipes to the right or to the left to highlight the next advertisement. This format is interactive—users can choose the format and the advertisement they want to see.

Your advertising campaign is best monetized with Desktop Banner Ads across a wide range of segments. And we do that without making it too generic. It is customized to your target audience, so nothing goes wasted in this mass broadcast. Our proprietary technology ensures it reaches the right segment of users. We offer three business models that work their magic: cost per sale (CPS), cost per visit (CPV)and cost per lead (CPL). Then again, you can choose from various formats.

LEADERBOARD

This advertisement takes up the entire width of the page. Not only is it the most impactful, but it is also highly visible.

SQUARE

This advertisement occupies the right or left sidebar of a webpage and its size can vary, depending on the website design.

INLINE RECTANGLE

Often known as a �medium rectangle' or �banner', this advertisement unit is placed in-line with the content on the page.

OVERLAY

This ad slides over the page the user is viewing, covering it. It cannot be blocked and users can �close� it to view the page.

BANNER

A dominant format in desktop advertising, a banner is a rectangular display that is usually image-based.

HALF-PAGE ADVERTISEMENT

This advertisement is typically placed on the right side of the page, and offers a large size to display visual, rich media content.

Creating a visual impact for your brand was never so easy, until now. We creatively customise our digital advertising campaigns to be innovative and engaging. Tailored for mobiles and desktops, the advertising formats are only limited by the advertisers' creativity and budget. Some can be skippable, where the user has the option to either skip the advertisement or watch it, while other videos can be non-skippable. Here are a few video formats that you can make use of.

IN-STREAM ADVERTISEMENT

These advertisements play automatically at the beginning (pre-roll), middle (mid-roll) and the end of a user's video session (post-roll). We offer both VAST (video ad serving template) and VPAID (video player-ad interface definition) frameworks as these help video players interact with advertising servers. We also specialise in 'in-banner' video ads—banner ads with embedded videos.

INTERACTIVE ADVERTISEMENT

The chief focus of this advertisement is the number of interactive elements it carries, also known as clickable areas or 'hotspots'. There are several physical interactions that the user can make for the advertisement to work from start to finish, like a step-by-step way to unveil your product or service.

HORIZONTAL ADVERTISEMENT

This gives maximum brand recognition as it is direct and gives you enough width to bring many more things in focus. Consider this as the landscape vis-a-vis portrait mode on your device. This format is especially impactful for desktop advertising as it blends with the user's viewing experience.

VERTICAL ADVERTISEMENT

This is the portrait mode that works for extremely focused advertisement capaigns where the emotional quotient is high or your graphics are better rendered vertically. It works seamlessly for mobile advertisements and gains in-app eyeballs as the user doesn't have to rotate the device to watch your advertisement.

DELIVERING INNOVATIVE AD FORMATS THAT GENERATE REAL BUSINESS RESULTS