Along with targeting on basis of location, device, category, time, ISP, Wifi, device OS, we use Telco Intelligence in our platform in order to achieve accurate targeting, higher engagement rates and more sophisticated audience targeting
We treat consumers of different telcos based on the IPs from where they are reaching our servers
Along with geographic location or country, we target consumers based on their telecom circle to the niche location
We reach consumers based on their connection type (pre-paid or post-paid).
Consumer profiling is also done based on their network bandwidth like 2G, 3G or 4G
We are in the process of tying up with top telcos to target customers based on their spending Power (ARPU) and their interest areas